Bloom Branding

Meet the Team

Bright collaborations

We’re a small team of experienced industry professionals working on big challenges with our passionate client partners. We offer a beautiful blend of world-class talent, perspectives, local understanding and an international outlook that come together to propel businesses forward.


Leadership Team


Jennifer Watson

Founder / Managing Director

Inspired by women trailblazers of today and tomorrow, Jennifer founded Bloom to support the blossoming entrepreneurial spirit and multitude of transformative startups in the UAE. With a rich background in award-winning, highly effective brand-building around the world across multiple sectors, she has earned a reputation for propelling complex businesses forward and cultivating relationships that thrive. 

With 14 years of professional experience in Canada, Europe, the United Kingdom and the Middle East, Jennifer has collaborated with and guided world-class brands and top-tier clients including MasterCard, Vodafone, McDonald’s, Starwood Hotels & Resorts and Lexus. Her flair for combining solid strategy with compelling design and stellar execution has seen her work with dominant regional development, lifestyle and fashion brands such as Mubadala, Mall of the Emirates, Grosvenor House Dubai, Malabar Gold & Diamonds and Mauzan.

With a penchant for travel and an affinity for irresistible design, she has honed a fine sense of cultural awareness and standards of excellence. Jennifer’s upbringing in Toronto, Canada, remains an essential part of her life, with modern traditional values at her core.

Inspired by: Smart, savvy, game-changing women who are making their mark on the world.

Delights in: The heart-warming laughter and bright-eyed wonder of my two young children.

Greatest indulgences: Luxe travel and pampering spa sessions.

A destination that makes my heart sing: The magical Maldives. Crystal-clear lagoon views, sugar-white sands and swoon-worthy sunsets. Pure desert-island paradise. 

Words to live by: Passion changes everything.

Marie Deillon

Creative Director

A stellar combination of talent, a well-trained eye and strong passion for creating authentic, targeted brands makes Marie a diverse conceptual designer, creative director and branding specialist. At Bloom, Marie skilfully combines her creative sensibilities with a results-driven approach to create stunning visual identities and designs with staying power. 

From early childhood, Marie somehow knew she would work in the inspiring world of design. Her Swiss upbringing played a significant role in influencing her design approach and aesthetic leading her to create sophisticated and memorable designs. Marie studied Graphic Design at university in Belgium and added new dimensions to her creative skills.

Her professional career began in Brussels, followed by a stint in Paris, before finally moving to Dubai in 2006. Since then, she has worked in senior roles for prominent
international and boutique branding & design agencies. Her regional experience includes working with major clients like 

Emaar, Majid Al Futtaim, Saadiyat Island, Abu Dhabi Culture & Heritage, Al Hilal Bank, Aldar Properties and many more. Marie’s extensive experience ranges across all design mediums and sectors with an inclination for illustration and working with fashion, professional services and lifestyle brands.

Last passport stamp: Guincho, Portugal, for a kite surfing trip.

In her bag: Always a sketch book, a leather valet from an organic food market in Florence, sunglasses, a flashy green mobile and the back-up dummy for my daughter.

On her playlist: “Where are you?” by B. Alone, “Sonnentaz” by Klangkarussell, Chris Isaak.

On her night stand: Game of Thrones book three, a small French book about making healthy food choices.

Words to live by: Do it with passion or not at all.


Our Client Experience

“Nothing can substitute experience”
Paulo Coelho